Whilst browsing the suggested music albums on Amazon earlier, I noticed that the price of some digital downloads were significantly higher than the equivalent CD. This contradicted my expectations, because despite the convenience of an instant download, the quality is significantly less than that of a CD. It’s something that’s most apparent on a site like Amazon, as they list the price for the CD and digital download side-by-side.
The price of CDs could be justified by the costs involved with publishing, packaging and distributing. However, these costs aren’t as relevant for digital downloads. By comparison, the cost of hosting and bandwidth would be significantly less, particularly when the store is based on the Amazon infrastructure.
Perhaps this increased cost is a form of taxing honest customers to counter-balance the effects of piracy. Nonetheless, seeing the difference in prices is a factor which put me off impulse purchasing an album. To get the cheaper price, I’d have to wait for delivery, then rip the music into iTunes and sync, which takes a lot more time and effort compared to downloading. Not only that, but it defeats the object of an impulse purchase. Whilst I’m not advocating downloading music illegally, record labels need to realise that this is their biggest form of competition. It may not be as convenient as legal downloads, but it is free.